iPod Touch - Share the Fun
The opening scene screamed Apple to because because of the stark white background; which immediately let you know which brand the advertisement was for. The frames were constantly moving from person to person actually using the product in ways that people can relate to. The up close text shots were very real and personal and made it very fun to watch. I learned that fifty percent of an advertisement relies on the music and the music they chose is very new, upbeat, and the audience they are trying to market to can follow and enjoy it. The different shots involved people actually singing the song while recording videos or playing a game and I thought it was very fun. They also typed out a Tweet with the lyrics that were playing along side the advertisement. I just really loved the fun and entertaining nature of the commercial especially because they were using the product in a way that was extremely real and relatable. The ending tagline was 'Share the Fun' and that is exactly what I got from it.
The opening scene screamed Apple to because because of the stark white background; which immediately let you know which brand the advertisement was for. The frames were constantly moving from person to person actually using the product in ways that people can relate to. The up close text shots were very real and personal and made it very fun to watch. I learned that fifty percent of an advertisement relies on the music and the music they chose is very new, upbeat, and the audience they are trying to market to can follow and enjoy it. The different shots involved people actually singing the song while recording videos or playing a game and I thought it was very fun. They also typed out a Tweet with the lyrics that were playing along side the advertisement. I just really loved the fun and entertaining nature of the commercial especially because they were using the product in a way that was extremely real and relatable. The ending tagline was 'Share the Fun' and that is exactly what I got from it.
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