Galaxy Nexus: Calling All
The best part of this entire commercial is that is shows how the phone can be used by anyone for anything. It shows different people using the exact same phone but for completely different things. Not only does this bring people together with one product but it shows that the phone has such a variety of attributes and features. The commercial had a variety of people with different careers, cultures, hobbies, and interests actually using the product itself in all the different ways. The advertisement covered all features of the phone visually first and at the very end they reiterated them in type with a following logo and brand name to get the point across again at the very end. The simple music set an easy going tone and the narrative behind everything was subtle enough that it did not distract from the visuals but helped to explain the different perspectives. Although the commercial is just for a phone I found it very meaningful and heartfelt. As I have mentioned before, all the best commercials are simple ideas executed with a creative way to get it to stick in people's mind and I think this commercial was amazing in that aspect.
The best part of this entire commercial is that is shows how the phone can be used by anyone for anything. It shows different people using the exact same phone but for completely different things. Not only does this bring people together with one product but it shows that the phone has such a variety of attributes and features. The commercial had a variety of people with different careers, cultures, hobbies, and interests actually using the product itself in all the different ways. The advertisement covered all features of the phone visually first and at the very end they reiterated them in type with a following logo and brand name to get the point across again at the very end. The simple music set an easy going tone and the narrative behind everything was subtle enough that it did not distract from the visuals but helped to explain the different perspectives. Although the commercial is just for a phone I found it very meaningful and heartfelt. As I have mentioned before, all the best commercials are simple ideas executed with a creative way to get it to stick in people's mind and I think this commercial was amazing in that aspect.
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